“COVID-19 retaliatory consumption, impact of ‘Pomi’
When traveling abroad is difficult, turn to domestic spas
Popular for a short vacation in a private space
There are various cost-effective programs ranging from 10,000 to 200,000 won.”
Asrai the sound of the scenery, soft music flows. A neatly arranged bed is placed under moderately dim lighting. When you lie down on it, the fatigue accumulated on your shoulders and the stress that made your face swell are goodbye. Youngji Lee (pseudonym, 38), an office worker, is a massage maniac. For about an hour or two, I can’t stop getting a massage because of the serenity of being in a different world for a while. “I went on a trip to Bali, Indonesia when I was in my twenties, and I didn’t think much of it because everyone said they had to get a massage 오피사이트, but my fatigue melted away in an instant and I fell in love with it,” he said.
Now that he has not been able to travel for over a year, he is soothing his regrets at a domestic spa shop. In the meantime, I have recently started to turn my attention to hotel spas. “In the meantime, I thought hotel spas were ‘extraordinary,’ but surprisingly, there are programs with similar prices to road shops run by cosmetic brands,” he said. In fact, the price range of spa programs operated by popular cosmetic brands such as Lush and Aesop is between 90,000 and 200,000 won. Hotel spas also have an introductory program in the range of 100,000 to 200,000 won. Of course, there are many luxurious programs that take care of you from head to toe.
According to industry insiders, these days, when overseas travel becomes difficult, more and more people enjoy hotel spas beyond “hocance” (a vacation enjoyed at a hotel). Travelers who enjoyed spas after traveling to Southeast Asia are turning to domestic hotel spas. Since the space where you receive the spa is a hotel, it is a bonus to enjoy the feeling of being on a trip.
It was confirmed that Banyan Tree Seoul Club and Spa in Jangchung-dong, Seoul increased the number of spa customers by about 20% compared to January to May last year, and sales of relatively expensive spa packages also increased by nearly 80%. The spa at the Conrad Hotel in Yeouido, Seoul is so popular these days that reservations are all closed in the morning, even on weekdays. Corona retaliatory consumption appears to be due to the influence of the For me (those who invest and consume generously for me). In order to captivate them, hotels are also vying for a variety of spa products at reasonable prices.
Is this Bali or Phuket?
If you have traveled all over the world and stayed at a Banyan Tree Hotel, you can recall the memories in the same atmosphere in Seoul. Banyan Tree Spa, which is located in every world resort such as Thailand, Indonesia, and the Maldives, uses products such as aroma oil, shampoo, and lotion named ‘Thai Chamanad’, and you can smell this fragrance anywhere in the world. According to the spa manager of Banyan Tree Hotel Yuhana, “Couples who went on a honeymoon to Banyan Tree overseas remember the space with incense saying, ‘This scent!’ as soon as they enter the spa.”
Banyan Tree is relatively expensive even in downtown Seoul, so spa programs may have price hurdles. In the case of a full body massage, which offers five programs from traditional Thai massage to massage techniques, it is available at 210,000 won for 1 hour and 280,000 won for 1 hour and 30 minutes. In the case of ‘Fusion Focus’, a massage for each part of the back, feet, hands, head and shoulders, you can receive 120,000 won for 30 minutes and 150,000 won for 45 minutes. The most expensive ‘Banyan Day’ (750,000 won) is also popular with those who choose ‘Plex’ due to the stress caused by Corona 19. It is a program where you can stay at the hotel for more than 6 hours from morning to afternoon, receive massages and scrubs from head to toe, and enjoy course meals.
Conrad Spa, directly operated by Conrad Hotel in Yeouido, Seoul, provides services based on traditional oriental healing methods. The most popular program recently is ‘Conrad Signature Body Massage’, which is available at a more reasonable price on weekdays. One-hour programs on weekdays are available for KRW 187,000 and KRW 264,000 for 1 hour and 30 minutes. On weekends, the price increases by 5-6% compared to weekdays. Currently, a special 10% discount is being offered for guests, so you can enjoy the hotel spa at a leisurely price of around 100,000 won, especially on weekdays. If you choose a program for more than 60 minutes, you can receive a free foot bath service. There is also a male-only program for grooming people.
Relaxation, luxury, reasonable price… Let’s choose according to your taste
Andaz Seoul Gangnam, a lifestyle hotel of the Hyatt chain, recently launched the ‘Healing at Andaz’ package with the theme of health and relaxation. This package, which includes a spa program for two, offers a 40-minute spa treatment course at the hotel’s Ocellas Spa. Focus on managing tight neck and back muscles. If you only use the spa, you can choose from a variety of programs with themes of relaxation, vitality, energy, and recovery from 100,000 won to 300,000 won.
The ‘Foot & Leg’ program, which relieves the fatigue of the feet and legs, is 120,000 won (40 minutes), and the 60-minute ‘Aroma Body Ritual’ course includes signature treatments including natural material scrubs such as olive, rice, and coconut. is available for around 17 million won. In the case of the most expensive ‘Laston Face and Body’ program (2 hours, 390,000 won), you can receive a full body massage including the face with stone therapy using organic oil.
You can also enjoy Guerlain, a luxury cosmetics brand, as a spa. Guerlain Spa, which is operating in Paris, New York and Hong Kong, has only two stores in Korea: Shilla Hotel Seoul and Jeju. An official from Guerlain Spa recommended the ‘Complete Facial Treatment’ (1 hour 30 minutes, 299,500 won), a facial massage program, and the ‘Guerlain Touch Body Treatment’ (from 198,000 won) for body care as an introductory program. . The ‘Shilla Spa’ package, which includes Guerlain’s representative spa program, accommodation, and admission to the outdoor swimming pool ‘Urban Island’, is also said to be popular with those who have recently chosen a vacation instead of a vacation trip.
The Spa in the Sheraton Seoul D Cube City Hotel is so popular that the number of visitors increased by 243% compared to April last year. Due to its location in Sindorim-dong, Guro-gu, Seoul, the rate of use by office workers is high. The most popular time is 7-10 PM. In the spa room on the 28th floor, you can enjoy a relaxing view overlooking the night view of Seoul.
Programs available in the 100,000 won range, from the scrub program ‘Marine Body Rub’ (1 hour, 132,000 won) to the ‘Deep Tissue Release’ (1 hour, 165,000 won) that intensively manages stiff neck and shoulder muscles. there are many Recently, interest in skin care due to wearing a mask and fine dust has increased, so the ‘Cozy Lifestyle’ (2 hours, 320,000 won) is also popular.
‘Sundari Retreat Spa’ of Paradise Hotel Busan, located in Haeundae, Busan, also saw sales increase by about 30% compared to the same period last year in March-May. In particular, it is said that the number of married couples has increased by 20-30% in recent years. The most popular program at this hotel these days is the ‘Signature Body Treatment’ (90 minutes, 250,000 won), which relieves fatigue from the whole body. In the case of ‘Couple Spa Treatment’ (2 hours 30 minutes, 780,000 won for two people), the number of users is increasing despite the relatively high price. When social distancing is necessary, you can use the Hinoki Bath for one person in a private space, as well as a female-only oriental steam machine.